When Lynda Grose became a head designer at the Esprit clothing company back in 1989, anti-sweatshop campaigns were in their infancy and some of the first organic cotton was being harvested in Turkey. In 1990, Esprit launched a campaign against overconsumption with ads counseling magazine readers to "buy only what you need". That same year, the San Francisco-based company launched their E-collection- the first completely green clothing line from a major manufacturer.
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